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Say Hello
to the KSO Online Brand Package

Welcome to Kaiser Sport & Ortopædi

Preface

The KSO Online Brand Package is orchestrated to secure key partners the most valuable, effective and powerful brand promotion through KSO’s online platforms and channels. The branding package is rooted in the KSO Microsite Program which is designed to create strong landing pages on kaisersport.dk and to attract traffic through pull and push strategies on social media. Read more about the concept below.

The concept of the KSO Online Brand Package explained


As a part of our online content marketing strategy, we have developed The KSO Microsite Program.

 

The KSO Microsite Program will maintain as the core of the KSO Online Brand Package as well as the rest of our online marketing operations. The program is basically, focusing on creating strong content on our website through specific microsites adapted to the storyline of your brand as well as the KEY-products of yours.

We fully believe that it is on our website that users can perform the most valuable actions. That is why it is important for us to get users into our website. Here they can acquire knowledge, be inspired or buy products. Furthermore, we can use that data to create strong re-targeting segments and audiences for our social campaigns.

 

When the microsite is up and running it will be followed up by a social media campaign designed to drive traffic into the site.

 

Well, the brand package is divided into two areas, one on the website and one in the social media front line. The main social media channels for 2021 are set to be Facebook and Instagram. 

 


In order to evaluate our performance, due to online campaign activities, we use our - invented - marketing metrics and key performance indicators to demonstrate the effectiveness of campaigns across the field of our main media channels - counting Google Organic, Google Ads, Facebook, Instagram and Email-marketing. Thereby the selection of channels, referred to as our channel plan, will be pulled off to relevant audiences.

 

The customer segmentation is based on our experiences and observations in the market, combined with a beloved approach for data collection and the non-limited possibilities of re-targeting technology - all in order to maximize marketing ROI. By our channel plan and the selection of push and pull strategies, we are able to ensure a healthy variety of traffic to our website.

Campaign

Assets

SS/AW

 

Our in-house web & marketing department will produce unique storytelling, image production and video content with the storyline of your brand for Spring Season (SS) and Autumn Winter (AW) respectively. We ensure your brand with the minimum of 120 days paid media evenly distributed between SS and AW.

Assets:

 

→ Microsite Program

→ Paid days on social

→ Organic days on social

→ Giveaway

Microsite Program


You get: 2 x microsites on kaisersport.dk (SS/AW)

We provide you with a unique landing page, beside the category page, on kaisersport.dk, due to KSO Microsite Program and dedicated to showcase the brand story and product range of your brand.

Paid Media on Social

You get: 2 x social media branding campaigns (SS/AW)

We ensure your brand with 120 days of paid campaign activities on social platforms such as Facebook and Instagram. The 120 paid days will be marked to brand the microsite for SS/AW.

Organic / Non-Paid Media on Social

You get: 6+ organic posts on social (SS/AW)

Actually, the organic part is a small thing for us. We know Facebook and we are fighting against constantly changing algorithms which make it difficult for us to estimate the value of organic content. However, we are still confident to post the minimum of 6 organic post on social.

Giveaways

You get: 2 x giveaway (SS/AW)

We have found that FB-giveaways are an effective way to drive first-time traffic to a specific microsite on kaisersport.dk. This will kick-start the opportunity for effective retargeting campaign throughout the season of SS/AW

Data Collection & Campaign Recap

 

As part of our KSO Brand Package, we provide a full transparent overview of the results of our marketing efforts in terms of our invented key performance indicators (KPI).

 

Futhermore we share this Google Sheet with you. In the sheet you will find direclty links to all our activites on Social, as well as numbers, according to our calculated KPI's, for each organic post or paid campaign. 

 

At the end of SS/AW seasons you will recieve a “race report”. The race report is based on the numbers form the aforementioned Google Sheet and will highlight the total effort of our online marketing operations as well as the separate results from the paid media on Social Media.

 

Note: All inquiries about sales figures must be directed to our sales department, att. Jannich Marker / jannich@kaisersport.dk

 All data will be measured by Facebook Business Suite, which conuts data from Facebook & Instagram. *Frequency, can only be measured for paid campaigns. Exposure, will only be measured for paid campaigns. Video plays will only be measured for paid campaigns.


 

Campaign Activites During the Season

 

    

Season: 

Paid days (Paid content): 

Non-paid days (Organic content): 

Timeframe: 

Channels: 

 

 

SS / AW

 X

 X

 X

 Facebook & Instagram


 

Key Performance Indicators according to Social Media campagins

 

   

Reach: 

*Frequency

Engagements

*Exposure

 *Video plays: 

  

 

 X

 X

 X

 X

 X

 


 

KAISERSPORT.dk

 

    

Website sessions affected: 

  

 

 X

  


Look & Feel

As a part of the KSO Online Brand Package we deliver a full service content package. The content package consists of 1 x brand film and a 1 x photo session (Stills) where we produce identifiable visual and contextual asstes for our followers and consumers. We put together our content on kaisersport.dk and via campaigns on social media.

Feel free to browse our Facebook & Instagram campaign for HOKA One One, AW21.

Go to campaign

How We Do Our Campaigns On Social

 

Feel free to browse a real life example of a KSO social brand campaign by clicking this link and following the instructions. Your brand are soon to be the next top story of KSO.

 

Link: https://fb.me/2rYgX5FFJZY4hAq

FB-kso-Campaigm