KSO Online Brand Package
New Balance X Kaiser Sport & Ortopædi
2021
NÆRVÆR
FAGLIGHED
PASSION
SIDEN 1999
Why
The purpose of the NB x KSO team-up is to increase and ensure the NB brand with a strong and present relationship to the Danish consumers through the DNA, trustworthy image and channels of KSO. Our most important task is to reinforce and maintain NB as top professionel brand on the market for premium running shoes and clothing. The benefits from our side of the tabel is obvious; to showcase that KSO only bring premium and innovating products to the market. Furthermore, NB's focus on running shoes in special widths is a strategic key element within the ambition of KSO to create a unique product range that embrace the individual requirements of the modern consumer.
Preface
As a part of our marketing strategy we have made massive investments in our online presence. We are pleased to inform you that we have upgraded our setup and The KSO Web & Marketing Department is now airborne. Our in-house department is driven by three highly skilled fulltime employees and they are now running all our online operations. This investment provides us with the necessary resources to create valuable content and to navigate in a complex and ever changing digital marketing landscape.
Introducing the KSO Online Brand Package
The KSO Online Brand Package is orchestrated to secure key partners the most valuable, effective and powerful brand promotion through KSO’s online platforms and channels. The branding package is rooted in creating strong landing pages on kaisersport.dk and attracting traffic through pull and push strategies through social campaigns. Read more about the concept below
How your brand will benefit from the KSO Online Brand Package
Let us get down to the bottomline. Below you will find the online campaign assets of the KSO Brand Package. We are very confident to let you know that we ready to secure your brand with a massive visibility and brand awareness through our website and social medias.
Online Campaign Assets
2 x Microsites
We provide you with one unique landing pages, beside the brand page, on kaisersport.dk, due to KSO Microsite Program and dedicated to showcase the brand stories and product range of your brand.
100 Paid Days on Social
We ensure your brand with 100 days of paid capaign activities though social platforms such as Facebook and Instagram. The 100 paid days will be marked to brand the two microsites for Spring/Summer and Autumn/Winter.
10+ Non Paid Days on Social
Actually the organic part is a small thing for us. We know Facebook and we are fighting against constantly changing algoritmes which make it difficult for us to estimate the value of content. However we are still confident to post the minimum of 10 organic post on Facebook/Instagram
2 x FB Giveaways
We have found that FB-giveaways are an effective way to drive first-time traffic to a specific landing page. This will kick-start the opportunity for effective re-targeting campaigns.
On-site branding
Like the Sleeknote (Pop-ups) campaigns shown on this site; we ensure your brand with 20 days of on-site due to landing pages of products on kaisersport.dk. The content of these will be set to reflect the stories and key products we have decided together.
Race Report
At the end of 2021 we will deliver a “race report”. The report will show you the numbers of reach and how much interaction we have achieved through our social medias posts, campaigns and content. Below you will find an asset like the one you will receive.
Race Report
Like the report you received in 2020, you will receive a similar report in 2021
Cases 2020 so far
The concept of the KSO Online Brand Package explained
As a part of our online content marketing strategy, we have developed The KSO Microsite Program
The KSO Microsite Program will maintain as the core of the KSO Online Brand Package as well as the rest of our online marketing operations. The program is basically focusing on creating strong and great content on our website through specific landing pages adapted to the storyline of your brand- and the KEY-products of yours. When the microsite is up and running it will be followed up by a social campaign designed to drive traffic into the site.
To evaluate our performance, due to online campaign activities, we use our - invented - marketing metrics and key performance indicators to demonstrate the effectiveness of campaigns across the field of our main media channels - counting Google Organic, Google Ads, Facebook, Instagram and E-mail marketing. Thereby the selection of channels, referred to as our channel plan, will be pulled off to relevant audience.
The customer segmentation is based on our experiences and observations in the market, combined with a beloved approach for data collection and the non-limited possibilities of re-targeting technology - all in order to maximise marketing ROI. By our channel plan and the selection of push and pull strategies, we are able to ensure a healthy variety of traffic to our website.
