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WHY

The purpose of the COLUMBIA MONTRAIL x KSO team-up is to increase and ensure the COLUMBIA MONTRAIL brand with a strong and present relationship to the Danish consumers through the DNA, trustworthy image and channels of KSO. Our most important task is to reinforce and maintain COLUMBIA MONTRAIL as top professionel brand on the market for premium outdoor sportswear and shoes. The benefits from our side of the tabel is obvious; to showcase that KSO only bring premium and innovating products to the market. Furthermore COLUMBIA MONTRAIL play a major role in the market penetration of outdoor and trail running, KSO are planning to executive throughout 2020.

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PREFACE

The Future of KSO Web and Online Marketing Presence


As a part of our marketing strategy we have made massive investments in our online presence. We are pleased to inform you that we have upgraded our setup and The KSO Web & Marketing Department is now airborne.

Our in-house department is driven by three highly skilled fulltime employees and they are now running all our online operations. This investment provides us with the necessary resources to create valuable content and to navigate in a complex and ever changing digital marketing landscape.

Introducing the KSO Online Branding Package

The KSO Online Branding Package is orchestrated to secure key partners the most valuable, effective and powerful brand promotion through KSO’s online platforms and channels. The branding package is rooted in creating strong landing pages on kaisersport.dk and attracting traffic through pull and push strategies through social media. Read more about the concept below.

Concept of the KSO Online Branding Package

As a part of our online content marketing strategy, we have developed The KSO Landing Page Program.






The program will maintain as the core of the KSO Online Branding Package as well as the rest of our online marketing operations. The program is basically focusing on creating strong and great content on our website through specific landing pages adapted to the storyline of the entire brand- and product range of KSO.

To evaluate our performance, due to online campaign activities, we use our - invented - marketing metrics and key performance indicators to demonstrate the effectiveness of campaigns across the field of our main media channels - counting Google Organic, Google Ads, Facebook, Instagram and E-mail marketing.

Thereby the selection of channels, referred to as our channel plan, will be pulled off to relevant audience.





The customer segmentation is based on our experiences and observations in the market, combined with a beloved approach for data collection and the non-limited possibilities of re-targeting technology - all in order to maximise marketing ROI.

By our channel plan and the selection of push and pull strategies, we are able to ensure a healthy variety of traffic to our website.

How COLUMBIA MONTRAIL benefit from the KSO Online Brand Package

Let us get down to the bottomline. Below you will find the assets of the KSO Brand Package. We are very confident to let you know that we ready to secure your brand with a massive visibility and brand awareness through our website and social medias.

2 X LANDING PAGES

We provide you with one unique landing pages, beside the brand page, on kaisersport.dk, due to KSO Landing Page Program and dedicated to showcase the brand stories and product range of your brand.

60 DAYS OF PAID MEDIA

We ensure your brand with 60 days of paid capaign activities though platforms such as Facebook and Instagram (30/30 SS/AW).

 

10+ NON PAID DAYS

Actually the organic part is a small thing for us. We know Facebook and we are fighting against constantly changing algoritmes which make it difficult for us to estimate the value of content. However we are still confident to post the minimum of 10 organic post on Facebook/Instagram.

2 X GIVEAWAYS

We have found that FB-giveaways are an effective way to drive first-time traffic to a specific landing page. This will kick-start the opportunity for effective re-targeting campaigns.

10 DAYS ON-SITE CAMPAIGN DAYS

Like the Sleeknote campaigns shown on this site; we ensure your brand with 20 days of POP-UPs due to landing pages of products on kaisersport.dk. The content of these will be set to reflect the stories and key products we have decided together.

RACE REPORT

At the end of 2020 we will deliver a “race report”. The report will show you the numbers of reach and how much interaction we have achieved through our social medias posts, campaigns and content. Below you will find an asset like the one you will receive.

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Data Highlights

We have gained 50% new followers throughout 2019. Today we are embracing the support from 35.000 engaging followers.

We have spent almost 80% more in paid content compared with 2018.
Below you will find raw data: 01.01.19 - 01.06.19 counting Facebook only and collected from Facebook Business Manager.

IMPRESSIONS


Impressions: The number of times our page's post entered a person's screen. Posts include statuses, photos, links, videos and more. (Total Count)

UNIQUE REACH


Unique reach: The number of people who had our page's post enter their screen. Posts include statuses, photos, links, videos and more. (Unique Users)

UNIQUE USERS

Engaged users: The number of unique people who engaged in certain ways with our page post, for example by commenting on, liking, sharing, or clicking upon particular elements of the post. (Unique Users).

3.181.971

1.835.133

114.129

LOOKBOOK 2019



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