KSO BRAND PACKAGE 2021
TOPO x KAISER SPORRT & ORTOPÆDI
The purpose of the TOPO X KSO team-up is to create and ensure the TOPO brand with a strong and pressent relationship to the Danish consumers through the DNA, brand ethos and trustworthy image of KSO. Our most important task is to reinforce TOPO as a fast forward innovative player on the market for functional shoes and know how. The benefits from our side of the tabel is obvious; to showcase the consumers that KSO only bring the best and most innovative products to the market. Furthermore, TOPO's product line is a strategic key point in KSO's constant quest to create a unique and segmented product range.
As a part of our marketing strategy we have made massive investments in our online presence. We are pleased to inform you that we are soon to upgrade The KSO Web & Marketing Department with an extra fulltime position. Our in-house department is now driven by three highly skilled fulltime employees and they are now running all our online operations. This investment provides us with the necessary resources to create valuable content and to navigate in a complex and ever changing digital marketing landscape.
Say Hello to the KSO Brand Package
The KSO Online Brand Package is orchestrated to secure key partners the most valuable, effective and powerful brand promotion through KSO’s online platforms and channels. The branding package is rooted in the KSO Microsite Program which is designed to create strong landing pages on kaisersport.dk and attracting traffic through pull and push strategies on social medias. Read more about the concept below
How your brand will benefit from the KSO Online Brand Package
Let us get down to the bottomline. Below you will find the online campaign assets of the KSO Brand Package. We are very confident to let you know that we ready to secure your brand with a massive visibility and brand awareness through our website and social medias.
Online Campaign Assets
2 x Microsites
We provide you with one unique landing pages, beside the brand page, on kaisersport.dk, due to KSO Microsite Program and dedicated to showcase the brand stories and product range of your brand.
Paid Media - 100 DAYS
We ensure your brand with 100 days of paid capaign activities though social platforms such as Facebook and Instagram. The 100 paid days will be marked to brand the two microsites for Spring/Summer and Autumn/Winter.
NON PAID MEIDA - 6+ POSTS
Actually the organic part is a small thing for us. We know Facebook and we are fighting against constantly changing algoritmes which make it difficult for us to estimate the value of content. However we are still confident to post the minimum of 6 organic post on Facebook/Instagram
2 x FB Giveaways
We have found that FB-giveaways are an effective way to drive first-time traffic to a specific landing page. This will kick-start the opportunity for effective re-targeting campaigns.
In order to showcase the top stories of your brand we are using on-site marketing - primary on the frontpage of our webshop-landingpage. As a key partner we will insure a top banner spot on our webshop throughout the seasons of SS and AW.
At the end of 2021 we will deliver a “race report”. The report will show you the numbers of reach and how much interaction we have achieved through our social medias posts, campaigns and content. Below you will find an asset like the one you will receive.
Like the report you received in 2020, you will receive a similar report in 2021
The concept of the KSO Online Brand Package explained
As a part of our online content marketing strategy, we have developed The KSO Microsite Program
The KSO Microsite Program will maintain as the core of the KSO Online Brand Package as well as the rest of our online marketing operations. The program is basically focusing on creating strong and great content on our website through specific landing pages adapted to the storyline of your brand as well as the KEY-products of yours. When the microsite is up and running it will be followed up by a social campaign designed to drive traffic into the site.
To evaluate our performance, due to online campaign activities, we use our - invented - marketing metrics and key performance indicators to demonstrate the effectiveness of campaigns across the field of our main media channels - counting Google Organic, Google Ads, Facebook, Instagram and E-mail marketing. Thereby the selection of channels, referred to as our channel plan, will be pulled off to relevant audience.
The customer segmentation is based on our experiences and observations in the market, combined with a beloved approach for data collection and the non-limited possibilities of re-targeting technology - all in order to maximise marketing ROI. By our channel plan and the selection of push and pull strategies, we are able to ensure a healthy variety of traffic to our website.