WHY
The purpose of the SUPERDRY x KSO team-up is to increase and ensure the SUPERDRY (SPORT) with a strong and present relationship to the Danish consumers through the DNA, trustworthy image and channels of KSO online and in-store. Our finest task is to reinforce and establish SUPERDRY as a fast moving player on the market for premium sportswear with a spunky touch and a sustainable profile.
The benefits from our side of the table is obvious. We want to showcase that KSO is not afraid of finding new paths in the pursuit of creating a unique brand collection of new bold products. Furthermore, SUPERDRYs brand image is a strategic key point in KSO's ongoing marketing efforts to reach the younger - and young-minded consumer.
MISSION | STATEMENT | VISON
On-site Campaign
This is a KSOfilm production from our KSO for SUPERDRY SS21 brand campaign.
Social Campaign
Campaign On-site
Campaign On-site
This is a KSOfilm production from our KSO for SUPERDRY AW20 brand campaign.
Social Campaign
Campaign On-site
WE RUN ALL OUR WEB, DIGTIAL AND MARKETING OPERATIONS IN-HOUSE.
We have made massive investments in our online and digital presence the last couple of seasons as a part of our marketing strategy. We have upgraded our setup and we are pleased to inform you that The KSO Web & Marketing Department is now also running a fully functional in-house video content division. It makes us able to fulfill the consumers demand for video content.
With our own production label »en KSOfilm« we can now add an autehentic touch of local heros, friends- and ambassadors of the KSOfamily in order to pull off a local based advertising effort. We are all set to produce scroll-stopping and eye-catching video campaigns across all our channels - from social media to in-store TV.
OUR KSO DEPARTMENTS
BRØNSHØJ, 1999 | SLAGELSE, 2018 | HORSENS, 2019 | HOLBÆK, 2020 | VIBORG, 2021
We are still on the run. In 2020, we launched our growth strategy KSO10. It is our stated goal to cover Denmark with a total number of 10 KSOhouses within the end of the 20s.
THOMAS BOSS, SUPERDRY (DK)
Thomas: In 2020 we started a stratgic partnership with Kaiser Sport & Ortopædi. As a part of our go to market strategic it was important for us to team up with a serious player within the market of sporting goods.
The position
KSO holds a strong position in the Danish market for sports retail. Futhermore the whole clinic department; counting physiotherapy, osteopathy, sports massage, diet guidance and training programs has created a unique business case where they can offer the everyday runners to the athletes everything from running shoes to sportswear and injury treatment. All well and good under the same roof. There is no other retailer in the Danish market like KSO.
The benefits
There is no doubt that KSO has a strong brand ethos in the Danish market. For the everday consumer they are top of mind when it comes to service, counselling and quality.
The expertise of the clinic department reflects the professionalism in the stores. It is precisely this brand ethos we hope to gain power from.
It is no secret that our presence in KSO may open up for other strong collaborations in future. By this, we can say that we use KSO as a catalyst for future operations in the Nordic region.
Future
In the past 4 years KSO has gained 4 new KSOhouses, 2 of them in the middle of a global pandemic. The ambitions is to open 5 more within the 20s. It is obvious that the brand awareness of Superdry, within sportingoods, will gain power as a result of that. That is why we aim to make this partnership to a "best case" of how we go to market with our "new" sports collection of Superdry.
Thomas Böss
Nordic Sales Manager
Superdry Sport
THE PARTNER GROUP OF KSO
Jan Steinicke
CEO & Partner, KSO
KAISER SPORT & OROPÆDI, KSO
PURPOSE AND BASIS OF EXISTENCE
Everyone should have the right to an active lifestyle with free exercise and limitless mobility – it’s our call to prevent, optimize and treat sports related injuries and through that; Contribute to the Danish public health, well-being and life happiness.
Our values Presence • Professionalism • Passion
Presence
We make space the present conversation. We are curios. We listen and we react. We try to understand the importance of the moment – because we understand that our fellow human beings are unique, individual and deserve such thoughtfulness.
Professionalism
Vi prioritize our professionalism. When we meet a fellow human being we aim to meet them ‘in eye-height’ with science-based elaborations formulated into constructive, individual and manageable guideience.
Passion
We are thorough, uncompromising and fueled by our ambitions when we work. We are deeply passionated with our craftsmanship and when working with a fellow human being.
KSO-TERMINOLOGY, IDENTITY AND PHILOSOPHY
Our KSO-terminology is based on two expressions, that we use, to describe ourselves, our identity and philosophy. The (1) KSOfamily describes our co-workers, close partners and our culture. The (2) KSOhouse describes our physical locations.
KSOfamily
With origins from the unique family spirit that has been under development since the KSO start-up in 1999, we label ourselves as family and family members. We celebrate each other’s skills, socially and professional, within our family – we pull together and walk an extra mile if needed. We stick together and stand together.
KSOhouse
A house consists of different rooms, with different functions. Our brand is built on the same construction. Our high level of service is inspired from the warm-hearted hosting we’re welcoming humans, we love, into our private residencies. We attire the host-role and prepare your visit, to ensure that your stay will be similar to a dinner with my family.